Designing the brand identity for Fleva was all about capturing the essence of contrast—timeless craftsmanship with a fresh, modern edge. Born from the hands of a mother and daughter duo, bringing their signature handcrafted leatherwork from Athens to the raw, sun-drenched landscapes of Serifos. Inspired by the island’s rugged beauty and the rich, earthy tones of its historic mines, Fleva’s identity had to be minimal yet bold, natural yet refined. Every design choice—clean lines, organic textures, and a muted, sun-worn palette—reflects the artistry behind their bags, clothes, and accessories. Fleva isn’t just a store; it’s a space where tradition and innovation collide, where every item carries the mark of expert craftsmanship. Rooted in authenticity, made to last a lifetime.