Designing the brand identity for Four Hands was one of those projects where I got to let loose and have a blast. A burger spot with Michelin-starred expertise behind the grill, serving up high-quality, no-BS burgers in the heart of Athens? That contrast alone was enough to spark some serious creative energy. I built everything from scratch, crafting a visual identity that reflects raw creativity, witty confidence, and that perfect mix of gourmet meets junk food culture. Inspired by West Coast retro aesthetics and its underground appeal, Four Hands isn’t just another burger joint—it’s a vibe. From the gritty textures to the bold, no-filter visuals, every design choice taps into the rebellious, no-rules attitude that makes Four Hands stand out. Because just like their burgers, the branding needed to be messy in all the right ways—effortless, unpolished, and impossible to ignore.